Amway Ambot "Leadership" Definition

One of our readers give us thoughts on Amway’s Spring Leadership. Or just what the word Leadership means in general. The Amway meaning of Leadership = Recruitment:

The word “leadership” is used in all of the various subsystems of the Amway cult, not just in WWDB (by the way, it’s WWG today). This word is repeated so many times that you would think it’s a religious mantra.

I can tell you what Amway up-line means when they say “leadership.” It is just a fancy synonym for “recruitment of new IBOs.”

If you were to say “recruitment,” the ambots would be turned off, because it brings to mind all the difficult and unrewarding work of trying to sign up members for your down-line. Nobody in Amway really wants to do that, because it is exhausting and almost always a failure. Today in North America, if you just say the word “Amway” people run away as if you had said “bubonic plague.”

The ambots think of endless phone calls, faked conversational gambits, hanging around malls and bookstores, making up stupid lists, annoying your relatives, antagonizing your friends, and never getting anyone to come to a meeting. The word “recruitment” makes them depressed, and rightly skeptical about Amway’s pie-in-the-sky promises.

But Amway thrives on endless recruitment, so what can be done about this problem? Simple -- start using a new word that flatters low-level IBOs, and makes them think of themselves as bigshots. That new word is “leadership.”

When some fat-assed Diamond at a function starts orating on “leadership,” he conjures up the following in the minds of his ambot audience: George Washington, Abraham Lincoln, General Patton, and a host of other famous military and political “leaders.” And hearing this, all of the ambots don’t feel depressed and tired anymore. They are “LEADERS”! And they are practicing “LEADERSHIP”! And so for a little while longer they’ll stay in Amway, sending cash to their up-line parasites.

Word-change of this nature is very common. Do you ever see a sign for “Used Cars” anymore? No -- now the signs say “Pre-Owned Cars.” Do you ever hear the word “garbagemen” today? No -- now they are all “sanitation engineers.”

You might say “Nobody is fooled by those changes.” Yes, that would be true for intelligent persons. But it’s not true for ambots, who are stupid enough to think that a word change will change reality.