Amway is definitely a cult. The lovebombing, the "us vs. them" creed, having your upline jam down your throat constantly to obey, don't question, blindly do what your told because it will enable you to "hang loose in Hawaii" and "party in Paris" and a bunch of other pipe dreams.
One of Amway's textbook brainwashing techniques used heavily is to have you attend the major functions or rallies where you are a captive audience bombarded with one "godlike leader" after another with only brief breaks for food. You are told to stay in your seat for sometimes 12 hours plus and then you are ordered to attend a "special meeting" with your upline diamond; these meetings were often from after 12midnight to after 2am. If you tried to explain that you were exhausted from sleep deprivation by this point and didn't want to attend the meeting you would be called a loser and not really a part of the team. By this time after 14 hours of being subjected to constant sensory inputs (speakers, loud music, singing and chanting over and over, giant screen videos, etc.) you're ability to think clearly and for yourself is almost gone and ripe for having more brainwashing that you have to stay in Amway and no matter how much money you losing on Amway products and more brainwashing tape cassettes, just keep "showing the plan" and you'll be able to "walk on the beaches" too. These are all classic methods used by cults to keep members in line and not think for themselves.
I'm glad I got out when I did. Oh yeah, one other note - as soon as I got out not one person who was still in Amway ever tried to contact me again. So much for Amway being compromised of "the most loving and friendly people"